How can you use product knowledge to answer customer questions about pet products? (2024)

The first step to using product knowledge is to have it. You should familiarize yourself with the features, benefits, and uses of the pet products you sell. Read the labels, check the ingredients, and learn about the brands. You can also use online resources, such as the manufacturer's website, blogs, or reviews, to get more information. The more you know about your products, the more confident and credible you will sound when answering customer questions.

The second step to using product knowledge is to listen to your customers. You should ask open-ended questions, such as "What kind of pet do you have?", "What are their needs and preferences?", or "What are you looking for today?" to understand their situation and expectations. You should also pay attention to their body language, tone, and emotions, to gauge their level of interest and satisfaction. By listening to your customers, you can tailor your product knowledge to their specific needs and goals.

The third step to using product knowledge is to show and tell. You should use visual aids, such as product samples, displays, or demonstrations, to illustrate the features and benefits of the pet products you recommend. You should also use verbal cues, such as stories, anecdotes, or testimonials, to highlight the value and results of the pet products you suggest. By showing and telling, you can make your product knowledge more engaging and persuasive for your customers.

The fourth step to using product knowledge is to compare and contrast. You should be able to explain the differences and similarities between the pet products you offer, especially if your customers are undecided or have doubts. You should use objective criteria, such as price, quality, or performance, to compare and contrast the pet products you propose. You should also use positive language, such as "both are great options" or "either one would work well", to avoid criticizing or dismissing any of the pet products you present. By comparing and contrasting, you can help your customers make confident and informed choices.

The fifth step to using product knowledge is to educate and advise. You should provide your customers with relevant and useful information about the pet products they purchase, such as how to use them, how to store them, or how to care for them. You should also offer your customers expert advice, such as tips, tricks, or recommendations, to help them get the most out of the pet products they buy. By educating and advising, you can add value and build trust with your customers.

The sixth and final step to using product knowledge is to follow up and follow through. You should check in with your customers after they buy the pet products you sell, to see how they are working for them and their pets. You should also follow through on any promises or commitments you made, such as providing additional information, sending a receipt, or arranging a delivery. By following up and follow through, you can show your customers that you care and appreciate their business.

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Retail Sales

+ Follow

Thanks for your feedback

Your feedback is private. Like or react to bring the conversation to your network.