Inspiration Ahead
Brand Slogan
Inspiration Ahead
It stems from our value of “Benfen”, asking us to do the right thing and keep an open mind as we strive to seek truth. It is also rooted in our product history: from our first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of spreading optimism and inspiration to the world with technology.
“Inspiration Ahead” is OPPO’s attitude towards the current state of the world, and is also shared by the group of people that OPPO wants to empower.
The current age is full of challenges and uncertainty. To believe in “Inspiration Ahead” is to believe that the future is promising. Just as we encourage everyone to brave the difficulties, OPPO will stick to the right thing and never sacrifice quality for speed.
OPPO identifies with the vast number of our fellows. We hope to empower them and elevate the society with innovation and technology, and to make a difference and to find inspiration ahead.
Brand Slogan
Inspiration Ahead
It stems from our value of “Benfen”, asking us to do the right thing and keep an open mind as we strive to seek truth. It is also rooted in our product history: from our first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of spreading optimism and inspiration to the world with technology.
“Inspiration Ahead” is OPPO’s attitude towards the current state of the world, and is also shared by the group of people that OPPO wants to empower.
The current age is full of challenges and uncertainty. To believe in “Inspiration Ahead” is to believe that the future is promising. Just as we encourage everyone to brave the difficulties, OPPO will stick to the right thing and never sacrifice quality for speed.
OPPO identifies with the vast number of our fellows. We hope to empower them and elevate the society with innovation and technology, and to make a difference and to find inspiration ahead.
Technology Innovations
OPPO MWC 2022
Shape the Future
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INNO DAY 2021
Reimaging the Future
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5G
Connect to the World
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Imaging
Smart Images to Savour Every Moment
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SUPERVOOC
More Than Fast
Brand Partnerships
OPPO X UEFA Champions League
Official Global Partner of the UEFA Champions League
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OPPO X Roland Garros
OPPO became a global partner of the French Open
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OPPO X Wimbledon
OPPO became a global partner of the Wimbledon Tennis Championship
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Nendo Collaboration
on Conceptual Product Design
OPPO worked with Nendo, a famous Japanese design studio, to create designs for conceptual product designs
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OPPO X London
Design Festival
OPPO was at the London Design Festival to explore the integration of technology and art with Kengo Kuma
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OPPO is a leading
innovator in smart devices
Step by step, OPPO has built a global innovation system that bolsters the exploration of cutting-edge technologies.
+
Since it was established in 2004, OPPO's businesses has expanded to more than 60 countries and regions worldwide.
+
More than 40,000 OPPO employees dedicate themselves to technological innovations that create a better life for all.
Million
ColorOS now includes a full spectrum of system applications to create a free and frictionless user experience for 600 million users around the world.
With an emphasis on intellectual property rights, OPPO now ranks among the top in the number of patents and licences in various fields.
+
Global patent applications
+
Number of licences worldwide
+
Patent applications for inventions
%
Proportion of patent applications for inventions
Robust world-class manufacturing capabilities and systems with 10 manufacturing centres around the world.
%
Automated production
%
Automated monitoring
Compliant with the stringent criteria set by leading international operators
Step by step, OPPO has built a global innovation system that bolsters the exploration of cutting-edge technologies.
40,000+
More than 40,000 OPPO employees dedicate themselves to technological innovations that create a better life for all.
60+
Since it was established in 2004, OPPO's businesses has expanded to more than 60 countries and regions worldwide.
600 Million
ColorOS now includes a full spectrum of system applications to create a free and frictionless user experience for 600 million users around the world.
With an emphasis on intellectual property rights, OPPO now ranks among the top in the number of patents and licences in various fields.
55,000+
Number of licences worldwide
91%
Proportion of patent applications for inventions
101,000+
Global patent applications
91,000+
Patent applications for inventions
Robust world-class manufacturing capabilities and systems with 10 manufacturing centres around the world.
85%
Automated production
6
Compliant with the stringent criteria set by leading international operators
90%
Automated monitoring
Learn more
Close
Brand History
OPPO Company was founded in 2004 and launched its DVD products in Europe and the United States in the same year. In 2008, OPPO launched its first mobile phone -- OPPO A103 "Smiley Face" and officially entered the mobile phone industry. OPPO continues to show goodwill in science and technology and the attitude "Inspiration Ahead" with all users.
The founding team of OPPO has extensive experience in electronic industry. When the team left BBK Company and founded the new completely independent brand - OPPO, they adhered to the belief of creating great products. In the fierce competing market, OPPO gradually became one of the Top-5 mobile phone brands in the world and emerged in the IoT products.
Today, OPPO produces mobile phones (including Reno series), headphones, watches, tablets and other smart devices. OPPO also developed ColorOS operating system. With an innovative, open and elegant software-hardware integrated experience, OPPO is committed to creating a beautiful and intelligent life for users all over the world.
Brand Milestones
OPPO has been cultivating its capabilities for nearly 20 years and gone through three transformations spanning four different eras.
- Internet of Experience, 2019 - Present
- Mobile Internet, 2011 - 2018
- Feature Phones, 2008 - 2011
- Media Players, 2004 - 2008
2023
OPPO Find N3 Flip
Set the New Standard for Foldable
2023
OPPO Find N2 Flip
A New Benchmark for Flips
2022
OPPO Find X5 Series
Empower Every Moment
2021
OPPO Find N
OPPO's First Foldable Flagship
2021
OPPO Air Glass
OPPO's New Smart Glasses
2021
OPPO Find X3 Pro
Smartphone with Flagship 1 Billion Colour Dual Primary Cameras
2020
OPPO X 2021
First Rollable Concept Phone
2020
OPPO Find X2 Series
120Hz QHD Ultra Vision Screen
2019
OPPO Watch
First Smart Watch
2019
Brand Image Upgrade
2018
OPPO Find X Series
OPPO's 1st Full-screen Smartphone
2018
OPPO Find X Series
Louvre Press Conference
2017
R11
2016
R9
2015
R7
2014
Find 7
2014
VOOC Flash Charge
Revolution of Fast-charging Technologies
2013
Launch of ColorOS
The Company's Proprietary Operating System
2012
Finder - World's Slimmest Phone
2011
Find - OPPO's First Smartphone
2008
OPPO A103
First Mobile Phone-'Smiley Face'
2005
OPPO X3
OPPO's First MP3 Player
2004
OPPO was founded
Brand Milestones
Internet of Experience, 2019 - Present
2023
OPPO Find N3 Flip
Set the New Standard for Foldable
2023
OPPO Find N2 Flip
A New Benchmark for Flips
2022
OPPO Find X5 Series
Empower Every Moment
2021
OPPO Find N
OPPO's First Foldable Flagship
2021
OPPO Air Glass
OPPO's New Smart Glasses
2021
OPPO Find X3 Pro
Smartphone with Flagship 1 Billion Colour Dual Primary Cameras
2020
OPPO X 2021
First Rollable Concept Phone
2020
OPPO Find X2 Series
120Hz QHD Ultra Vision Screen
2019
OPPO Watch
First Smart Watch
2019
Brand Image Upgrade
Learn more
Close
Mobile Internet, 2011 - 2018
2018
OPPO Find X Series
OPPO's 1st Full-screen Smartphone
2018
OPPO Find X Series
Louvre Press Conference
2017
R11
2016
R9
2015
R7
2014
Find 7
2014
VOOC Flash Charge
Revolution of Fast-charging Technologies
2013
Launch of ColorOS
The Company's Proprietary Operating System
2012
Finder - World's Slimmest Phone
Learn more
Close
Feature Phones, 2008 - 2011
2011
Find - OPPO's First Smartphone
2008
OPPO A103
First Mobile Phone-'Smiley Face'
Media Players, 2004 - 2008
2005
OPPO X3
OPPO's First MP3 Player
2004
OPPO was founded
Awards and Honours
OPPO has deepened its competencies in various fields, earning the recognition of users and professional institutions all over the world.
- Enterprise Brand
- Product Technology
- Product Design
Enterprise Brand +-
2021
Ranked 6th among Brand Z's Top 50 Global Brands in China
2020
Selected as Boston Consulting Group's Top 100 Global Emerging Market Technology Companies in 2020
2019
Won the "Most Satisfied Customers - Smartphones" award by Canstar Blue for two consecutive years
2015-2020
China's Most Respected Enterprise Award
Product Technology+-
2021
EISA Best Product Advanced Smartphone - OPPO Find X3 Pro
2020
Best Camera Phone Award by Australia WhistleOut - OPPO Find X2 Pro
2020
First place in two AI categories in CVPR
2020
Most Innovative Smartphone of the Year by Android Headlines - OPPO X 2021
2019
The OPPO Industrial Design Centre won the title of National Industrial Design Centre
Product Design+-
2022
iF Design Award
OPPO Find X5 Series
2022
iF Design Award
OPPO Air Glass
2022
iF Design Award
OPPO Find N
2021
Red Dot Award
OPPO Find X3 Series
2020
21st National Design Patent Gold Prize
OPPO Find X
2020
Best of Year award from Interior Design (American interior design magazine)
OPPO Super Flagship Store
2020
OPPO received recognition as the top brand in battery charging technology
Cybermedia Research
2020
Swan Award, the highest accolades in China's mobile phone industry
OPPO Find X2
2019
Platinum prize in design for digital and electronic devices
OPPO Enco W31 TWS
2014
iF Design Award
OPPO Find 5
Brand Values
Benfen | User-led
Pursue excellence | Open
The core of OPPO's corporate culture has always been BenFen, and it is committed to creating great products that would delight the users. In the face of pressure and temptations from the external environment, we firmly believe that maintaining a calm posture and focusing on the fundamentals is the only way to make correct judgements and choices that will pave the way to health and longevity for the enterprise.
Brand Mission
Technology for Mankind, Kindness for the World
“Technology for Mankind, Kindness for the World” is the driving force behind OPPO's innovation and technology development. In other words, OPPO is committed to helping every individual with innovative spirit to grow, as well as helping the society as a whole to develop, while practicing the BenFen culture, helping humankind to build a mutually beneficial and inclusive society.
Brand Values
Benfen | User-led
Pursue excellence | Open
The core of OPPO's corporate culture has always been BenFen, and it is committed to creating great products that would delight the users. In the face of pressure and temptations from the external environment, we firmly believe that maintaining a calm posture and focusing on the fundamentals is the only way to make correct judgements and choices that will pave the way to health and longevity for the enterprise.
Brand Mission
Technology for Mankind, Kindness for the World
“Technology for Mankind, Kindness for the World” is the driving force behind OPPO's innovation and technology development. In other words, OPPO is committed to helping every individual with innovative spirit to grow, as well as helping the society as a whole to develop, while practicing the BenFen culture, helping humankind to build a mutually beneficial and inclusive society.
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