2D Character Design & Art Services | Kevuru Games (2024)

2D character design is one of the most important parts of the multimedia industry where different characters are created for video games, animated films or commercials.

Every character must have its own story, appear in a particular context to play its key role. So, it is crucial to work out their nature, goals, and motivation in the simplest terms by the visual means of representation – physical appearance, facial expression, gestures, poses, outfits, etc. These important elements are supposed to express the precise nature of a 2D character.

Due to effective art techniques – referencing, concept creation, sketching, detailing, texturing, lighting, painting – our 2D artists set the right tone for each 2D character reflecting its personality and exaggerating certain features depending on the character’s personality.

In fact, 2D character design is widely-spread in many areas, but gaming is one of the key areas in which the work of a 2D character artist is really valuable. Each player is eager to plunge into the virtual world visually compelling characters and not to emerge for a long time. Only well-developed characters can catch the interest of gamers. Mind it always!

2D character design is a stage-by-stage process during which an artist develops and depicts the ‘essence’ of a character through facial features, silhouettes, poses, gestures, etc.

Creating 2D characters from scratch involves a lot of creative and analytical thinking, also many skills and efforts to go into making them so effective in each particular context. Generally, it is possible to point out the following stages of a creative 2D character design process:

• Research and analysis. It is that stage with which it is recommended to start, but not obligatory. While some artists seek inspiration in this way, others try to keep in with customers. References may come in handy for a better understanding of anatomy, textures, and other relevant details.
• Sketching. It is at the heart of creating a 2D character because designers are to capture and visualize its essence and move to the next stage of work when all the technical requirements are met. Aside from clean and easily readable lines, it’s important to have as many details included in the early stages as possible.
• Color composition. Colors help reflect a character’s personality to maximum effect. For instance, dark colors such as black, brown, purple or grey are used to depict baddies with vile intent. Light colors such as white, blue or pink help to show the innocence and purity of goodies. So, knowing the basic rules of color, an artist should choose the most effective one for a particular character.
• Rendering. The process of adding final touches is applied to make an artwork fully finished and ready to use – be it 2d character design for games or other commercial projects. The final detailed drawing is crucial to achieve the desired result and deliver it directly to a customer.

A well-chosen team of 2D character designers is a basis of great results in the end that you can achieve today. Many online job search services offer an endless variety of candidates to choose from.

If you have no time or consider it hard to find a professional artist, you can apply to recruiters or recruiting companies, or alternatively, outstaffing and outsourcing studios that provide specialized 2D character concept art services.

After you find specialists who are ready to provide you with this service, don’t forget to check their 2D art skills in practice. If the educational background and other information are easily available in a resume, then it is better to check drawing skills asking for a portfolio of artworks or giving a test assignment with a detailed description of the task.

These tests are set to assess the skills of applicants seeing if they can deliver the level of quality you need within the specified timeframe. In this way, you can remain certain the potential candidates can do the job you need for your business projects. Otherwise, you will be at risk of affecting the business process by hiring non-experts.

Outsourcing isn’t the new engagement model in the business environment – in other words, you get access to skilled expertise which you may lack in an in-house staff. It is one of the primary reasons why many companies are interested in 2D art outsourcing services from various studios, including ours.

Due to a strategic partnership agreement, more and more companies contract out major job functions to specialized service providers who ultimately become valued business partners. If 2d character pixel art or any other art form isn’t your main area of expertise, rely on seasoned professionals who know all the angles.

Today, most tasks are outsourced to vendors who specialize in the necessary field. As a rule, top outsourcing companies have specific equipment and technical expertise to perform tasks faster and with better quality than you would try to do it on your own. While 2D character designers are working on a particular project, you can focus on other essential activities that will contribute to business development.

As a result, you’ll reduce your burden, increase the in-house efficiency and give the business a competitive edge. Besides, an outsourcing company can lead to an increase in customer loyalty, profits, and much more.