URL - Google Ads Help (2024)

FAQs

What should be the final URL in Google Ads? ›

Your final URL is the page on your website that people reach when they click your ad. It doesn't have to be the same as your display URL, but the domains (for example, the “example.com” in “www.example.com”) must match.

After someone clicks your ad, auto-tagging adds a bit of additional information—a parameter called GCLID, short for "Google Click Identifier"—to the URLs people click through. For example, if someone clicks on your ad for www.example.com , the final URL will look like www.example.com/? gclid=123xyz .

If your display URL is www.ads.google.com, your landing page URL can be www.ads.google.com/Google Ads, because the domain (google.com) of the display URL matches the domain of the landing page URL. Keep in mind that you have to use the same domain for all the URLs in your ad group.

We have two big tips: firstly, use keywords and phrases that your audience is likely to include in their searches. This makes your ad more likely to rank higher and makes it easier for people to find you. Secondly, it's important to create ads that are relevant to your keywords and what you're advertising.

A final URL, on the other hand, is much more than just a visual component. It dictates where a person lands when they click your ad. Since final URLs are the pages where you're sending ad traffic, it's critical that you create landing pages to improve the user experience and chance for conversions.

URL is an acronym for Uniform Resource Locator and is a reference (an address) to a resource on the Internet. A URL has two main components: Protocol identifier: For the URL http://example.com , the protocol identifier is http . Resource name: For the URL http://example.com , the resource name is example.com .

Q: Is GCLID going away? A: No. Gclid will continue to serve as the event identifier used in surfaces that are not impacted by ATT for web measurement, such as events in browsers and non-iOS surfaces. This new parameter will only be used when gclid is not available on impacted iOS surfaces.

The Google Click ID (gclid) will be appended to the URL when a user clicks your ad. Ensure that you have auto-tagging turned on so that gclids are generated (instructions). If you still don't see the gclid in the URL then it could be that the final URL of your ad is being redirected on your website.

Just paste your Google Click ID and click on “Decode GCLID”. In the result, you'll see Char length, timestamp, GMT date, and local date. You can tell if someone clicked on your Google Ad or used a bookmark by checking the time they visited your website. If the time matches your ad click, they came from the ad.

The location of a webpage or file on the Internet. Some of Google's URLs include www.google.com, adwords.googleblog.com, and http://www.google.com/intl/en/privacy.

How do I fill out a Google campaign URL builder? ›

The “Path” fields are part of the display URL in expanded text ads, which is typically displayed in green text below the headline and above the description.

Display URLs give people an idea of where they'll arrive after they click an ad. The landing page that you define with a final URL tends to be more specific. For example, if your display URL is www.example.com, your final URL might be example.com/sweaters.

Enabling 'Final URL' in your Performance Max campaign settings allows your campaign to replace your final URL with a more relevant landing page from the final URL domain, based on the user's search intent.

A final URL suffix is very similar to a tracking template. A final URL suffix goes after the final URL and allows you to track the source of ad clicks and other information about it (device, campaign name, keyword, etc.). For example: src=google&kwd={keyword}

The old destination URL was the landing page URL plus tracking parameters, meaning if you wanted to adjust your tracking, you had to change the whole URL. You will now use the Final URL field instead of the Destination URL, and use the Ad URL options for tracking.