Britain’s most-visited tourist attractions have been revealed (2024)

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The Association of Leading Visitor Attractions (ALVA)’s new report shows which UK attractions welcomed the most visitors in 2023

Britain’s most-visited tourist attractions have been revealed (2)

If you’ve everspent ages queuing in South Ken’s Museum District or squeezing through a sea of people along the South Bank, it’ll come as no surprise that London attractionsare some of the most visited in the UK.

And if you don’t believe us, just take a look at the numbers. Tourist spots in the capital absolutely dominate this year’s ranking of the country’s most visited attractions, put together by the Association of Leading Visitor Attractions(ALVA).

In 2021 and 2022 the Crown Estate in Windsortook the top spot, but for 2023, a different London landmark swooped into first place. With over 5.8 million visitors, the British Museum was the UK's most popular attraction. That’s a 42 percent increase on its footfallfrom the previousyear. You can read more about the British Museum’s triumph here.

The Natural History Museum came second with 5.7m people walking through its halls, while the Crown Estate dropped to third and saw a 3 percent decline in visitor numbers. Still, it was the only attraction outside of the Big Smoke in the top ten.

After the Crown Estate, the National Museum of Scotland in Edinburgh emerged as the most visited site for the rest of the UK, with 2.2m tourists walking through its doors. Two other Edinburgh landmarks also came high up on the list —EdinburghCastle saw 1.9m visitors and the National Gallery Scotlandwelcomed 1.8m.

The UK's most popular tourist attractions, according to the ALVA

  1. The British Museum
  2. Natural History Museum
  3. The Crown Estate
  4. Tate Modern
  5. Southbank Centre
  6. Victoria and Albert Museum
  7. The National Gallery
  8. Science Museum
  9. Tower of London
  10. Somerset House

The UK's most popular tourist attractions outside of London

  1. The Crown Estate, Windsor
  2. National Museum of Scotland, Edinburgh
  3. Edinburgh Castle, Edinburgh
  4. National Gallery of Scotland, Edinburgh
  5. Windsor Castle, Windsor
  6. RHS Garden Wisley, Woking
  7. Stonehenge, Salisbury
  8. Kelingrove Art Gallery and Museum, Glasgow
  9. Riverside Museum, Glasgow
  10. Roman Baths and Pump Room, Bath

Of course, there areother measurements of success when it comes to tourist attractions — like which rakes in the most cashor which has the most world-wide recognition, such as this London attraction that was named one of thebest cultural spots on the planet. And if you want to know which ones to avoid, take a look at these lists of the attractions which aremost overcrowded, most disappointing and most overpriced.

Did you see thatthis 200-year-old attraction in England is being forced to close?

Plus:Britain’s worst railway stations for delays have been revealed.

Stay in the loop: sign up to ourfree Time Out UK newsletterfor the latest UK news and the best stuff happening across the country.

Britain’s most-visited tourist attractions have been revealed (2024)

FAQs

Britain’s most-visited tourist attractions have been revealed? ›

In 2021 and 2022 the Crown Estate in Windsor took the top spot, but for 2023, a different London landmark swooped into first place. With over 5.8 million visitors, the British Museum was the UK's most popular attraction. That's a 42 percent increase on its footfall from the previous year.

What is the number one tourist attraction in the UK? ›

The UK's most-visited tourist attraction last year has been revealed, with a surge in visitors compared to 2022. The British Museum finished number one and saw a total of 5.8 million visitors in 2023, a 42 per cent jump on the previous year, according to trade body the Association of Leading Visitor Attractions (Alva).

Which is the most popular paid tourist attraction in the UK? ›

London Eye

It is Europes tallest cantilevered observation wheel and is the most popular paid tourist attraction in the United Kingdom with over 3 million visitors annually and has made many appearances in popular culture.

Where do British people travel the most? ›

Spain is the most popular travel destination for Brits, with 17.8 million trips made in 2023. France, Italy, Greece and Portugal make up the rest of the top 5 travel destinations for Brits – all of the top 5 are in Europe.

What is the UK known for tourism? ›

Major attractions

London is the most visited city in the United Kingdom, and some of the smaller town and cities attract a significant number of tourists. The country's other large cities such as Manchester and Liverpool draw large numbers, and some smaller cities have major tourist attraction landmarks.

What is the most visited free attraction in the UK? ›

The Natural History Museum was the most visited free attraction in 2022, attracting 4.7m visitors, up 196% on 2021. The Tower of London was the most visited paid for attraction in 2022, attracting 2.0m visitors, up 284% on 2021.

Which 3 countries do the tourists mainly come from to the UK? ›

Breaking this down further, the top three countries of residence for visitors to the UK were the USA (4.6 million visits), France (2.8 million) visits and Ireland (2.5 million).

Where is the most magical place in the UK? ›

18 magical places to visit in the UK: Mystical spots you must see at least once
  • Cheddar Gorge. ...
  • Stonehenge. ...
  • Isle of Wight. Best for: Captivating natural beauty. ...
  • Gaping Gill. Location: Yorkshire. ...
  • Edinburgh. Location: Scotland. ...
  • Beddgelert. Location: Gwynedd. ...
  • Old Harry Rocks. Location: Dorset. ...
  • Wistman's Wood. Location: Devon.

What part of the UK is most visited? ›

International visitors are even more concentrated in a small number of UK cities. As a share of the total, Edinburgh receives the highest proportion of international visits at 68 per cent. London comes in second, then Oxford, Belfast, Glasgow, and Cambridge.

Why is UK so popular for tourists? ›

The United Kingdom is a country that boasts a rich history, diverse culture, and stunning natural landscapes. From the bustling city of London to the rugged coastlines of Scotland, the UK has something for everyone.

What is the most British looking town in the US? ›

Perhaps best known as the strongest contender for America's most Irish city, Beantown also makes a good case for being its most British. For the history buffs among us, this will probably come as no surprise.

Where in the US do most Brits live? ›

There are some British people living in the US, but most of them who sound British are first generation immigrants. Many of them live in Boston, New York City, and the San Francisco Bay area.

What country do British like the most? ›

Britons' favourite country is not, in fact, their own – although the Union Jack can still be found in its flag. The honour of Britain's favourite country actually goes to New Zealand, with 80% of us saying we have a positive opinion of the nation.

Is it safe to travel to England right now? ›

We've reviewed our travel advice for the United Kingdom and continue to advise exercise a high degree of caution. We advise: Exercise a high degree of caution in the UK due to the threat of terrorism.

Which nationality visits the UK the most? ›

The USA is the top visiting country followed by France, Germany, the Irish Republic and Spain.

Where do Americans visit in the UK? ›

London is the leading destination for a trip to the UK, with 46% of visitor nights spent there.

What is the most popular travel site in the UK? ›

Answer: The top 5 most popular Travel and Tourism websites in United Kingdom in May 2024 are:
  • booking.com.
  • tripadvisor.co.uk.
  • airbnb.co.uk.
  • tfl.gov.uk.

Why is the UK a popular tourist destination? ›

The United Kingdom is a country that boasts a rich history, diverse culture, and stunning natural landscapes. From the bustling city of London to the rugged coastlines of Scotland, the UK has something for everyone.

What is the number one tourist attraction in the world? ›

The Home of Guinness claims its biggest ever award at The World Travel Awards in Dubai.

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